Setting up and managing a pay-per-click (PPC) advertising strategy is a complicated, and somewhat tedious and time-consuming endeavour. Creating a successful campaign requires a whole lot of specialist knowledge and experience. On top of that online advertising practises and regulations are always changing, and so you need to stay constantly in the loop.
If a PPC campaign is set up wrong it can end up being a huge waste of money as it will advertise to the wrong audiences, at the wrong time, and will not result in any conversions or any of the goals you want to achieve. This is why it is an excellent idea to hire the help of a PPC agency. But, before you jump headfirst into hiring the first PPC agency in London that you hear of, here are a few things you should consider, according to the advice of a London PPC agency themselves.
They may talk the talk, but they need to walk the walk as well. Digital advertising trends are constantly changing and evolving, much like any part of the digital world. So, it is essential that the PPC agency take their certifications and education seriously. There are a few credentials you might want to as the PPC agency in London for evidence of.
- Google Ads Certification (formally Google AdWords)
- Big Ads Accreditation
- Facebook Blueprint Certification
- YouTube Ads Certification
In addition to certifications, some PPC agencies go further and secure platform partnerships, so look out for whether the agency are Google Partners.
It is essential that your business, and the PPC agency in London, are on the same wavelength when it comes to communication. Some agencies may only offer monthly updates, some may send you weekly emails, or, even better, some may you offer you access to a portal where you can login and review the performance of your PPC campaigns yourself. When shopping round for a PPC agency in London, ask them about their communication process, and ensure you are comfortable with the answer.
If you are a stranger to the PPC process you may be hesitant about signing a six month or yearlong contract. But there is a reason the PPC agency in London would request this. Often it can take a significant amount of time and money to build a PPC campaign from scratch. On top of that it can also take time before the campaign starts to yield results, and before the agency gets any ROI for their work. So, they will probably want some security that you aren’t going to change your mind 4 weeks down the line. Nevertheless, you should of course make sure you are 100% happy with the contract, and any stipulations involved, before you sign your name on the dotted line.
Take Your Time
Choosing a PPC agency isn’t a decision to make lightly. You should thoroughly do your research and make sure you find the right agency for you and your business. Pay-per-click marketing is vital to your businesses success and so it is imperative that you pick the right agency to help you achieve this success.